June 19th 2012 – Gizmodo comes out with an article and makes a bold prediction of Microsoft surface making the iPad and Macbook Air obsolete.
They make claims of how Microsoft has out-Apple’d Apple, how the Surface is a device Sir Johny Ive would make if he had complete control over hardware and UI. How the Surface works as a laptop (thus making Macbook Air obsolete) and works as a tablet (thus making the iPad obsolete)
By the way, when Surface was used as an laptop it failed in comparison to the Macbook Air, when used as a tablet you guess which device triumphed.
Microsoft had a killer device in place – It had a huge marketing blitz to support it. There was a big hype over the Metro UI and Windows RT being the next big thing in OS world. What happened then?
Users were confused between Windows 8 Pro and Windows 8 RT.
Developers prefered Windows Mobile and Windows Pro to develop apps
One year and a month down the line.